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Posts tagged ‘A/B Testing Advice’

2
Jan

A/B Testing And Its Relationship To Paid Advertisements

A/B Optimization Tips“These marketing channels that you would have lost money on are now profitable channels”

To truly appreciate the benefits of A/B testing, it is important to understand how this relates to paid advertisements. Despite the recent marketing push for free marketing (social media, blogging, etc.) businesses have traditional become successful based on the positive spread they have between the value of the purchaser and the cost to acquire that customer. For example, if you can pay $2.00 on Google Adwords to bring a visitor to your website and on average, the value of every visitor is $4.00, then on average for every visitor you will receive a profit of $2.00. Multiplied to a large extent and you have created a successful business. Read moreRead more

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