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December 31, 2010

Terms You Should Know

Conversion Funnel: A term describing the track a consumer takes while visiting a website.

Conversion Rate: Ratio of visitors who convert website visits into desired actions.

Growth Hacker: A growth hacker is a marketer whose true north is growth.  Everything they do is scrutinized by its potential impact on scalable growth.

Hackers: Another name for scrappy software engineers.

Search Engine Optimization (SEO): The process of improving the visibility of a website in search engines.

Target market: A group of customers that a business has decided to aim its marketing efforts to.

Y Combinator/Tech Stars: Seed-stage and mentoring startup funding firm.

Black Hat: This is a term used to describe SEO tactics that are counter or opposed to best practices. The best practices are summarized in the Google Webmaster Guidelines.

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