Does Steve Jobs Know That Twitter Is More Important Than The iPhone?

“How Twitter can be a benefit to your company”

Guy Kawasaki, a celebrity in Silicon Valley circles for his role as Apple evangelist and author, is quoted as saying that he would rather give away his iPhone than his Twitter account. Considering the attachment most individuals have to their phones, this statement is a testament to how powerful a tool Twitter can be.

This post is going to discuss the benefits of having a strong Twitter presence for your company. There are 3 primary benefits:

1. Having the ability to continually broadcast a message to a large base for free
2. Being able to specifically target potential users/customers
3. Being able to connect with users by providing customer service Read more

Part #2: Unofficial Ashton Kutcher Guide To Increasing Twitter Followers

If you haven’t had the opportunity, I would recommend reading Part #1 of Twitter for Business Marketing for this section. Below are additional steps you can take to increase the number of followers to your company Twitter account.

1. And the winner is.. (Holding Contests)

One method to grow a company’s Twitter fan base is to hold contests. The most effective way I have seen a contest held is when a prize is given away to a contestant that retweets a message. The benefit of holding a contest is that a message can be continually spread among networks and can become viral quickly. As an example, here is a post you could make for a company contest: Read more

Part #1: Unofficial Ashton Kutcher Guide To Increasing Twitter Followers

Having a large Twitter following can be particularly beneficial because of the social proof it provides to your company.

There are a number of ways you can grow your Twitter Follower fan base. In this post I will outline several strategies and will then provide examples of each.

Continue to read exact steps to grow your number of Twitter followers: Read more