The Solution To Google’s Search Problems Is The Next Google (Facebook)

Google’s search engine has been receiving a fair number of complaints in the blogosphere recently. Unfortunately, the people complaining don’t seem to have great solutions. Bing contains the same problems as Google’s search engine; the only reason Google has been receiving so much negative publicity is because of their large market share.

The solution proposed by some (Vivek on TechCrunch, etc.) has been Blekko (http://www.blekko.com), which allows users to make more refined searches and potentially warn others about spam websites.

The issue I see with the potential solutions is that once any of these smaller search engines grow to meaningful market share, the same problems that plague Google will occur. Every day thousands of companies and individuals experiment and test to see how they can improve their results on Google’s search algorithm. Why do they spend so much time and effort on these endeavors? Because their search results for their companies matter; that is how important Google has become.

If Blekko, Duck Duck Go (http://www.duckduckgo.com), etc. become important, the same people focused on beating Google’s search will begin working to improve their search rankings on these websites. These people aren’t evil; they are acting within the rules (hopefully) and are acting in their best interest (as most people who live in our capitalist society do).

So what is the solution to Google’s search problems?

The solution is here: the solution is Facebook. Read more