Marketing Recommendations: How I Would Market Roebling Partners
Here are the marketing strategies that I recommend Roebling Partners (http://www.roeblingpartners.com) pursue.
Background information: Roebling Partners is a diversified valuation services firm focused on the needs of startup companies and their investors. Their compliance products (IRC 409A, FAS 141/142, FAS 157) are audit-class and tailored to the needs of startup companies.
I spent an hour writing the following marketing strategy suggestions for Roebling Partners: Read more
Marketing Recommendations: Want To Hear How I Would Market Yipit.com?
Here are some of the marketing strategies that I recommend Yipit (http://www.yipit.com) pursue. To entrepreneurs and executives who read this, understand that all of the following strategies can be delegated to others on your team. For Yipit, I would recommend to management that they have some on the team who is a growth hacker; an individual who is marketing oriented and whose true north is growth.
What is most important is that Yipit pursue a marketing strategy for a number of channels, measure each of their efforts, and as they quantify the effectiveness of each effort they should allocate resources accordingly.
Background information: I recently attended an event where I heard the cofounder of Yipit speak. Vin Vacanti, the cofounder of Yipit, is a very bright person and an upcoming star in the NYC tech scene. Read more
